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    Making the Switch – Part Two

    December 17, 2018

    I’m Manali
    Business coach, editor & brand photographer based out of Cincinnati, Ohio. When I'm teaching about systems or editing, you'll find me at a vineyard or cuddled with my cat Keegan on our cozy couch!
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    Tried & true business tips  and systems to save time
    Behind the scenes of not just business, but LIFE as well.
    My best tips for getting them ,most out of your brand session!
    I Want To Tune In!


    I decided to do a mini series of how I got started with photography on the blog and my journey to becoming a full time wedding and portrait photographer! If you missed Part One about how I first got started in photography & weddings, go read that one first and come back!

    Facing the Fear

    From there, I invested everything I had made with photography so far, bought a new lens and started doing portraits around Grounds, nothing super fancy. I remember being SO nervous to FINALLY start a Facebook page for my photography, create a website up on Squarespace and start blogging the portraits that I took. The blogging part took a LOT of coaxing from my brother actually. “Is there a new blog post up yet?” would become something he would ask me on a weekly basis. As an introvert, at no point along the journey has posting about photography online been easy for me. Actually to this day, after YEARS of this, I still have to fight the fear and JUST DO IT. This goes for a lot of different aspects of the job but I’ve learned how to speak up (kindly) when I need to and not to be afraid to help move things along especially during events & wedding days!

    Growing up, I was an introvert 100% of the way. Throwing myself into new situations, having to make small talk and take strangers’ photos, posing people while photographing them, traveling to new places, none of this was easy to me. If it weren’t for my love of photography, I’d avoid it like that plague but photography has always kept me pushing past that fear. I’ve had my car towed while I was out on a shoot, a really bad experience with another photographer, gotten hit by a car on the way back from second shooting a wedding (everything was ok!!), had to back up a mountain in a stick shift car, felt stranded while driving back from a wedding because there was no service and I didn’t exactly know where to drive and a ton of other tiny obstacles that could have stopped me from going out and doing it again. These are not the worst situations, I could have been thrown in a lot worse I know, but if you take things as “signs from the universe” not to do something again, I’ve had my fair share along the way. But if you love something enough to keep doing it, hold onto that thing and pursue it, because it’s clearly special!

    So the summer after my junior year of college, I started second shooting a ton of weddings with other photographers. I think I second shot anywhere from 10-15 throughout that year and even travelled back home from UVA just to do so. I refused to take any of my own until I felt 100% ready to do so because it’s someone’s WEDDING day and you don’t get a redo on that. This gave me the chance to see what it was really like as a wedding photographer, how other photographers’ ran their businesses and handled wedding days and whether this was something that I really wanted to go after the reality of and not just the dream of. While it is amazing that you get to work with people on the happiest days of their lives, the details at weddings are all insanely gorgeous and there’s the perk of working from home, it’s also a lot of hard work behind the scenes! For one, you’re driving 1-2 hours to a wedding, carrying pounds of heavy gear/equipment on your feet for 8+ hours a day, giving up Saturdays with loved ones to work (weddings make it worth it!), spend hours behind a screen editing during the week, hours behind the screen running the other parts of the business (photographing is like 20% MAX what we do!), need to know how to keep a wedding day moving (not always easy when you have some inebriated peeps), hours of the week networking and meeting with clients, deal with different personalities on the wedding day and any emergencies that come up! I’m missing a TON of other things, but you get the idea. It is nowhere near as glamorous as it may seem, I assure you. BUT, it IS worth it!!


    Tips for Building Momentum

    1. 1. As blunt as this sounds, no one will take you seriously until you take yourself seriously!! I wish I had more confidence in my capabilities years ago to let people know that I did photography! People won’t know it unless you say it and this has been so huge in spreading word of mouth this year!
    2. Blog your work and post on social media! Even when your only readers are your brother and your mom. Just do it. And keep blogging consistently because the readers will come! Also, people debate whether or not blogs are dead but I’ve had so many people come up to me personally and tell me they read it. And this is people that I would NEVER expect to read this thing! Sooo there’s your motivation to do it even when it feels like no one is even reading 🙂 Also, if you start one, let me know because I’ll be your most avid reader!
    3. Photograph often! This should make sense since you can only really share work that you’ve shot! This gives you time to PRACTICE (if you didn’t see this in part one, go back to that!) and get used to different lighting situations. It’ll also help you build up a solid portfolio and give you exposure to different kinds of photography so you can find your niche!
    4. I feel like this one might not be as obvious as the others, but run your business personally! As an introvert, it’s so much easier for me to photograph people that I feel like are friends instead of just clients. And vice versa, I think it’s a lot less nerve wracking for you to have your pictures taken by someone who feels like a friend rather than just a professional with a camera. Also, being true to yourself while dealing with your clients attracts the kind of people that are not only going to love your work but also rave about you to their friends!


    Here’s the whole rest of the series to binge read!

    Part One

    Part Two

    Part Three

    Part Four



    If you’re looking for a personalized plan of action to takes you from overwhelmed & stressed for time to running a systemized business that you love & allows time for what matters most, feel free to hop on the waitlist below!

    This is for photographers who are looking for a customized one-on-one photography coaching session that includes a two-hour video call or in-person coffee date to work through a pain point or build a sustainable business strategy for 2020.

    Each mentoring session will come with a personalized blueprint of action items to help solve your biggest pain point and time during our session to start implementing these strategies to help take you from stressed for inquiries to completely booked in 2020!

    Topics that can be covered during these personalized one-on-one intensives are:

    • photographing & editing
    • client workflows & communication
    • organizing the backend of your business
    • your marketing strategy
    • or a fully customized session to best fit your business!


    If you’re wondering what the inside of a successful & streamlined photography business that focuses heavily on creating an incredible client experience, then the Behind the Business Course & Toolkit is for you!

    It includes everything from email templates, client questionnaires, workflows for portraits & questionnaires, a breakdown of a profitable marketing strategy & how to streamline and organize each and every part of your business to grow it quickly through happy clients.

    More of a visual learner? Be sure to watch the totally-free masterclass to uplevel your client experience and triple your prices!

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    If you enjoyed reading this series, you might want to read these as well:

    Making the Switch – Part One

    A Place Called Home

    Creative at Heart Round 8 Recap


    Start drafting a photography-friendly timeline & get to know the couple better so you can best personalize their experience with you from the start!


    Photographers, tune in to this masterclass to learn how to quickly build your photography business and consisntely raise your prices.

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    I help growing photographers feel  calm & confident behind their business with intentional systems & templates inside the Behind the Business Course for Photographers.


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    Helping ambitious and growing photographers tackle their schedule and systems to create a uniquely freeing and fulfilling business. My mission is to help you spend more time on what matters most to you - both in business and in life!


    Manifesting generator, cognitive & computer science major turned business coach + editor

    I went from charging $600 per wedding to $5-10K and went full-time within 1 year of starting my biz! Now I help creative small business owners show up confidently behind the scenes with 1:1 business coaching, editing and elevated brand imagery to build a life and business that's equally freeing as it is fulfilling.



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