When you’re scaling a creative business, launch support for your digital product shop can save time and energy—especially when you’re balancing multiple offers. That’s where having the right Launch OBM (Online Business Manager) can help you execute on a launch of new or existing digital products and courses without sacrificing your time and energy towards your service-based clients. Today, we’re sharing a behind-the-scenes look at how we worked with Andrea Stark, photographer and founder of Bound for the Mountains, successfully launch her new digital product shop without having to tackle all of the tasks herself.
The Vision: Andrea wanted to expand her brand beyond photography by launching a curated shop of planning templates, guides, and resources for mountain elopement couples. Her goal? To create an elevated, ready-to-use collection while maintaining the high-end experience her brand is known for.
But as a busy photographer, team leader, and educator, she needed expert-level support in mapping out the project, building the backend, and ensuring a seamless launch. That’s where our Launch OBM services came in.
The Launch OBM Support Provided — Over 3 months, we partnered with Andrea to manage and execute every phase of the launch, including:
- Building the full Asana project board for the shop buildout and launch
- Structuring product offers, bundles, and pricing
- Writing product descriptions optimized for SEO and conversion
- Organizing and uploading the digital products
- Creating backend delivery systems (instant downloads, shop links)
- Drafting and scheduling marketing emails for delivery sequences
- Building out full 5-email sales funnels for each product
- Setting up limited-time discount systems for launch promotions
- Planning Instagram content to drive shop awareness and sales
- Developing customer FAQ sections for each product page
- Auditing the checkout and customer experience flow to ensure a luxury, frictionless process
Highlights: Andrea’s digital shop now features:
- The Full Mountain Elopement Guide
- Elopement Budget Calculator
- Elopement Locations Guide
- Elopement Timeline Templates
- Preferred Vendor List
Each resource is strategically tied into her existing brand experience, creating a natural extension of her services and opening a new, passive revenue stream.
Instead of hiring a separate copywriter, website designer, and project manager, Andrea streamlined her launch by working with our team —saving time, money, and keeping her brand experience consistent from start to finish for her first launch of her products!
The Results:
- Full shop built and launched without overwhelming Andrea’s existing photography workload
- Seamless delivery systems that keep customer experience high-touch and professional
- Strategic launch content planned in advance to nurture warm leads
- Andrea now has evergreen digital offers that continue to build brand authority and serve her audience
Ready to Launch Without the Overwhelm?
If you’re a 6- or 7-figure business owner dreaming of launching your own digital products but feeling buried in the “how” — you don’t have to do it alone.
As a Launch OBM, I specialize in helping creative entrepreneurs plan, organize, and execute profitable, high-end launches without sacrificing the brand experience you’ve built.
READY FOR STRATEGIC LAUNCH SUPPORT? LET’S CHAT HERE!
