Business

Focusing Your Marketing Efforts: My Strategies for More Income

January 7, 2025

My Strategies for Focusing Your Marketing Efforts For More Income
I’m Manali
Integrator, business coach and wedding editor based out of Covington KY. Most often found cuddled with my cat Keegan or sipping a cappuccino or wine, dependin' on the hour! 
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Do you ever feel like your marketing efforts are scattered, jumping from one trend to the next without achieving the results you really want? Focusing your marketing efforts can transform your approach and help you achieve the results you’re looking for.

If you’re nodding along, trust me, you’re not alone. The reason behind this is simple: a lack of intentionality.

When you approach your marketing with intentionality, everything changes.

Here’s how it’s transformed my own business and can yours too:

👉🏽 Laser Focus

No more chasing every shiny new trend. Instead, you’ll focus on strategies that align with your business goals. You’ll take time to understand your target audience, what they need, and what resonates with them. Then pick TWO areas/platforms to focus on max. This is where real connection and impact happen!

👉🏽 Cohesive Strategy

Intentionality brings consistency. You’ll develop a complementary mix of marketing tactics—whether it’s social media, email marketing, or content creation—to show up time and time again and consistently share about your story, your values, and your services.

👉🏽 Optimize Where Your Time & Money Goes

You’ll avoid wasting time and money on strategies that don’t move the needle. Instead, you’ll be able to allocate your resources where they’ll deliver the highest ROI. No more spinning your wheels!

👉🏽 Measurable Results

When your marketing efforts are intentional, you can track what’s working, measure success, and make necessary adjustments. No more guessing or “throwing spaghetti at the wall” – leveraging the RIGHT easy-to-understand data means you’ll know exactly what’s moving your business forward.

Intentional marketing is all about working smarter, not harder.

By focusing your time and energy on what’s ACTUALLY already delivering results, you’ll avoid that overwhelming feeling and start seeing the momentum you crave!

Want to dive deeper into each strategy and figure out what marketing efforts to hone in on for YOUR specific business? That’s what I dig into with each and every one of my coaching and integration clients.

If you want accountability and support as you work to book more clients or prepare for your next big launch, I’d love to work together as your business coach or your strategic partner as your integrator.

Focusing Your Marketing Efforts

Curious about building sustainable income streams? Check out our blog post on the Truth About Passive Income to learn how to set up systems that work for you!

WANT TO LEARN MORE ABOUT QUICKLY GROWING YOUR BUSINESS? WATCH THE FREE MASTERCLASS!

If you’re wondering what the inside of a successful & streamlined photography business looks like, the masterclass is for you! Tune in to this free masterclass to learn how I grew from $600 to $5k weddings and went full-time in less than 1 year without sacrificing my time!

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