BTB Podcast Interview With Natasha Coyle on Overcoming Perfection on Social Media -

BTB Podcast Interview With Natasha Coyle on Overcoming Perfection on Social Media

January 6, 2022

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I’m Manali
Brand photographer & educator based out of Northern VA & DC. When I'm not behind a camera or teaching about systems, you'll find me at a vineyard with wine & cheese or cuddled with my cat Keegan on our cozy couch!
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BTB YT Series Thumbnail – Natasha Coyle

Today’s conversation was with Natasha of Natasha Coyle Photography! You may know her as the queen of TikTok and Reels and using short form video content in your business!

I’ve had the pleasure of meeting and knowing Natasha through a mastermind that we were in together last year! I’ve always admired her confidence showing up on video, how much she cares about her clients and provides an incredible client experience & her transparency and honesty running a very personal brand!

Here’s a quick look at what we covered during our conversation today:

  1. How she found a gap in the market & used it to show up imperfectly, infuse more of her personality in her brand and grow very quickly!
  2. What business and life balance looks like to Natasha
  3. Her thoughts on social media and using it as a tool for your business
  4. What boundaries she’s had to put in place!

Memorable Moments & Quotes from today’s episode:

3:43  “I think I’m still learning balance, and balance changes throughout our business. Balance four years ago looks way different than balance does now”

15:20  “The thing with TikTok that I loved was that you did not have to be perfect, it was not perfect feeds, and we did not have to show up and create this unachievable idea of perfection within our business”

20:59  “I learned early on that we should invest in ourselves and that’s something especially when you’re first starting…it just helped me be able to make even more money to be able to learn and grow through investments”

21:51  “One piece I live by and tell everybody is people are not going to remember what you did, but they’re going to remember how you made them feel, and if you can make the people that you’re working with feel amazing…and leave them with such a lasting impression that they are going to scream your name from the rooftops, then you really can’t go wrong in your business”

Be sure to tune in to the full episode to hear our honest conversation! You can find Natasha online at:

Instagram: @natashacoylephotography

Facebook: @natashacoylephotography


TikTok: @natashacoylephotography

New episodes come out every Monday on YouTube! If you love Behind the Business, be sure to leave a comment and share the show with a friend in the industry!

Cheers to showing up imperfectly & making an impact!


If you’re wondering what the inside of a successful & streamlined photography business looks like the Behind the Business is for you! It includes every resource you need to become as confident as CEO as you are behind the camera! These intentional resources & strategies will help you win back your time & step into the role as CEO once and for all!

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Helping creative small business owners overcome the perception of perfection & ditch comparison, one candid chat at a time.


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I help creative small business owners feel calm & confident in front of the camera or behind your business with brand photography, educational resources & online business management.


Enneagram 4w3, cognitive & computer science major turned biz strategy nerd!

I went from charging $600 per wedding to over $5k & went full-time within 1 year of starting my biz! Now I help creative small business owners show up confidently behind the scenes with elevated brand photography, business strategy to build their dream biz & life and help managing all the logistics and details along the way! 


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