You know what I wish I would have started doing sooner in my business?
I wish that instead of filling out pages and pages of ideal client avatar worksheets I wish I had done this ONE thing…
Asking for feedback. From MY real, live clients.
As soon as I started implementing client questionnaires in my business, I started to see my business start to grow.
I now knew from asking my real-life clients (that I LOVED!) things like:
- Where they shopped
- What made them choose ME apart from other photographers (hello UVP!)
- What they loved about my photography experience
- What 3 words came to mind when they thought of my brand
- If they would change anything about the experience
- If we had enough touchpoints or needed more
- What they feared about booking a photographer & what happened! (pain points vs. their transformation!)
- Asking what they would tell their friends about their experience (this leads to SUCH a great testimonial!!)
I started using THEIR language, terminology and phrases EVERYWHERE in my marketing.
All over my website, on my contact form, in my social media bios & captions.
And you know what? I started to get HIGH-QUALITY inquiries and higher $$$ bookings as a result of it!
I hear all the time that photographers are worried about having a cookie-cutter experience that isn’t personalized with email templates & questionnaires…
But I argue that using client questionnaires allows you to get to know your clients better, personalize their experience & avoids a lot of back-and-forth emails leading to an INCREDIBLE and intentional client experience for them!
So if you’re looking to elevate your client experience & marketing strategy with questionnaires to use throughout the process, be sure to check the Questionnaires out in the Resources Shop! They’re easily swipeable & customizable to start implementing in your biz in no time!
READY TO START PUTTING SYSTEMS IN PLACE IN YOUR BUSINESS?
If you’re wondering what the inside of a successful & streamlined photography business looks like the Behind the Business Course is for you! It includes everything from email templates, client questionnaires, workflows for portraits & questionnaires, a breakdown of a profitable marketing strategy & how to streamline and organize each and every part of your business. More of a visual learner? Be sure to watch the totally-free masterclass!
If you enjoyed this post check out the MP Educational Series
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