In today’s post, I dive into a key question: Is your photography website optimized for conversions? Is it effectively guiding your ideal clients to your doorstep, ready and eager to connect with you?
I’ll be sharing seven quick tips focusing on specific UI/UX tweaks and psychological strategies to ensure your website is not just visually appealing but also conversion-oriented. These tips include simplifying navigation, strategically placing call-to-action buttons, crafting client-centric copy, curating your best work, showcasing client testimonials with photos, and making a personal connection through your own photos.
By implementing these strategies, you’ll create a website that not only showcases your talent but also converts visitors into excited clients even before they reach out directly. Ready to take your photography business to the next level? Let’s optimize your website for more bookings in your business!
Here are a few topics we covered in today’s video:
- Showcase what you want to photograph more of
- How to immediately build trust with your potential customers through your website
- The one mistake I see photographers make with their website
- What you DO and don’t need on one crucial website page
- One essential piece of information you want to include on multiple page
And if you’re looking to update your brand and website presence, I can’t recommend Showit enough! Showit allows you to make gorgeous, user-friendly websites with their drag-and-drop functionality! I have used Showit since 2018 and attributed so much of my early photography business growth to being able to professionally showcase my work with my website.
Want to dive in together to make your website is built to convert and lead to more bookings? I’m offering free 30-minute coaching and strategy sessions. Click the link HERE to schedule yours.
New episodes come out every Monday on Youtube! If you love Behind the Business, be sure to leave a comment and share the show with a friend in the industry!
WANT TO LEARN MORE ABOUT QUICKLY GROWING YOUR BUSINESS? WATCH THE FREE MASTERCLASS!
If you’re wondering what the inside of a successful & streamlined photography business looks like, the masterclass is for you! Tune in to this free masterclass to learn how I grew from $600 to $5k weddings and went full-time in less than 1 year without sacrificing my time!
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