Business

Email Marketing Copywriting Tips for Photographers – Part 1

April 22, 2024

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I’m Manali
Integrator, business coach and wedding editor based out of Covington KY. Most often found cuddled with my cat Keegan or sipping a cappuccino or wine, dependin' on the hour! 
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I Want To Tune In!

I kinda miss the days of podcasting because it meant I got to have incredible conversations with business owners that I absolutely love learning from and being able to share the content with you as well!! Sooo I kinda brought it back starting with talking to Jenny of Jenny Roth Copywriting all on HOW to actually leverage email marketing —specifically as a photographer!

I know this is a topic that’s getting a lot of buzz in our industry right now — but often it falls short on exactly WHAT to actually email your list about!

Jenny and I talked through 6 specific examples of how you can leverage email marketing as a photographer to generate more income in your business and a loyal customer base.

In this video, we’re covering the first 3 tips including:

  1. Jenny suggests sending out a monthly calendar of events — keep subscribers informed about upcoming sessions, events, and opportunities to work with you
  2. Highlighting sessions or case studies twice a month — allows you to showcase your work, share client testimonials, and create engaging content that resonates with your audience
  3. Sharing personal insights or wins once a week or month — humanizes your brand, fosters connections with subscribers, and encourages interaction and engagement

1

 

Catch next week’s video for the remaining 3 types of emails you can rotate through to make sure you have engaging content for your email subscribers as a photographer — even if you don’t love writing!

New episodes come out every Monday on Youtube! If you loved this video, be sure to leave a comment and share the show with a friend in the industry!

Cheers to showing up imperfectly & making an impact!

WANT TO LEARN MORE ABOUT QUICKLY GROWING YOUR BUSINESS? WATCH THE FREE MASTERCLASS!

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