Today’s conversation was with Heather Dodge of Heather Dodge Photography and Heather Dodge Creative. Heather has extensive experience as a web and brand designer and much of our conversation on the podcast really centered around best practices for our websites! There are so many really incredible, tactical tips that we dive into that you can make this week to improve your client’s experience!
During our conversation on the podcast we chatted all about:
- Beyond the basics of what makes an incredible brand
- Tips for photographers & service based businesses to strengthen their websites
- Niching down without putting yourself in a box
- Website must-haves & the journey you should guide your clients through on your site
- What pricing information to include to build trust with clients
- What to do vs. not to do on your contact form
Memorable Moments & Quotes from today’s episode:
1:22 “I think a lot of people assume that branding is just your logo and colors and fonts, and all of those things are important in a brand, but your brand I think more so, is the perception that people have about your business.”
1:50 “Creating a really good brand and strong brand, I think comes a lot more from the quality of work and the way that your process is, and the way that people talk about your business outside of face-to face interactions.”
5:43 “I think the best brands are literally repeating their mission and their values over and over again.”
9:50 “Someone not reaching out to you because they’re not a good fit, is actually a huge win of your website.”
Be sure to tune in to the full episode to hear more about helpful tips to strengthen your brand, website must-haves and mistakes to avoid as well as helpful tips for presenting your pricing!
You can find Heather at:
Instagram: https://www.instagram.com/heatherdodgecreative/
Website: https://heatherdodgecreative.com
Be sure to grab her Free Brand Questionnaire on her website!
Free Showit Social Links Template: https://view.flodesk.com/pages/613a3eb38a9a21678c2d40fc
New episodes come out every other Monday on YouTube! If you love Behind the Business, be sure to leave a comment and share the show with a friend in the industry!
Cheers to showing up imperfectly & making an impact!
WANT TO LEARN MORE ABOUT QUICKLY GROWING YOUR BUSINESS? WATCH THE FREE MASTERCLASS!
If you’re wondering what the inside of a successful & streamlined photography business looks like, the masterclass is for you! Tune in to this free masterclass to learn how I grew from $600 to $5k weddings and went full-time in less than 1 year without sacrificing my time!
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