I was so excited and honored for Alli to drop into my inbox late last year asking to have her brand photos updated to celebrate the fact that she had launched her new book Chart Spark. We had worked together back in the beginning of 2022 and it was so fun to catch up with her and capture how far she’s come in only 2 years!! Alli Torban is a digital illustrator and the brilliant mind behind her design business, her podcast and now the her book. Our brand photography session encapsulated the essence of Alli’s creative world and really focused on showing off her new book and status as a published author.
Alli’s professional narrative is a unique blend of artistry and analytical thinking. As a creator of infographics, her process stands out with a dedicated emphasis on discovery and rapid prototyping. This distinctive approach allows her to craft a meticulous data visualization brief, ensuring that her visual creations seamlessly align with the essence of the information she conveys. While our last shoot really focused on her artistic skills and communicative process, this shoot really aimed to capture collateral and images that Alli could use to market her new book.
We used her home office again but got a fresh set of visuals by intentionally switching up the types of outfits she wore and our posing for a fresh set of images! We also focused on specific nooks of her home office space that we had briefly worked with previously. We really focused on showcasing her fun personality, professionalism, and undeniable value. Alli’s commitment to her craft, coupled with her unique ability to blend data visualization and illustration, shines through each photo that we captured for her book. The photographs, much like her work, are a testament to the dedication and passion she pours into her projects.
In her own words, the primary goal of this brand photography experience was to “Show off my book! Have lots of pictures to use on my website, social media, and general promotion of the book.” The resulting images not only meet but exceed this objective.
Whether gracing the pages of her website, embellishing her social media feeds, or serving as promotional material for “Chart Spark,” these visuals resonate with a sense of joy, professionalism, and the inherent value embedded in her creative journey.
As Alli steps into the digital limelight with her book, these brand photos become invaluable assets. They capture not just the essence of her creations but also the essence of her brand—a mix of creativity, analytical prowess, and the thrill of accomplishment.
I’m so excited for Alli to have another set of images to add to her foundational library that she can use to show off her book and build even more trust with her clientele!
If you enjoyed this post, binge through these brand shoots as well & learn more about the Branding Experience.
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