As a creative entrepreneur or photographer, your brand is a key component of your business. It’s how you differentiate yourself from the competition, and it’s how you connect with your clients. But building a strong brand can be challenging, especially if you’re just starting out. Here are five ways you can elevate your brand and stand out in a crowded market.
Update Your Website Template
Your website is often the first point of contact between you and your potential clients. It’s important to make a good first impression, and having a well-designed website can help you do just that. Consider updating your website template to something that feels more modern and professional – and the Tonic Site Shop has THE best templates on the market in my opinion! There are a lot of options out there, but I personally recommend Tonic Site Shop for their beautifully designed templates. I use their French 75 Template myself, and it’s made a huge difference in how my work has been perceived! Use the code MANALI15 to grab 15% off any template – that’s like $150 off!!
Update Your Website Copy
Once you have a great website template, it’s time to focus on your website copy! Your copy should clearly communicate who you are, what you do, and why someone should work with you. It should really convey your personality and how you stand out before you ever get on the phone with your potential clients! If you struggle with writing copy, I HIGHLY recommend using Jess Jordana’s Promptlate Website Bundle! It’s a fantastic resource that helps you get your ideas down and then format them in a way that connects with your dream clients and converts them into paying clients – and this copy is something that can support you and be repurposed for years and years down the road!
Update Your Branding Photos
Your branding photos are another important aspect of your brand. Make sure you have high-quality images of yourself that showcase your personality and style! Don’t just stick to headshots – try to include behind the scenes images of you working with actual clients, as well as photos where you’re looking at the camera! I can’t stress this enough as a brand photographer 😉 It’s also a good idea to include images of you working at venues that look like they’re in your geographic area. This will help your potential clients feel more connected to you and your brand! Be sure to reach out to me if you know brand photos will help elevate your business!
Invest in Branding for the Long Term
If you’re ready to invest in your branding for the long term, consider working with a professional branding expert like Bonnie from B is for Bonnie Design. They can help you define or refine your brand messaging and strategy, and then create a website that truly reflects your brand and speaks to your ideal clients.
Use Cohesive Brand Collateral
Finally, make sure you’re using cohesive brand collateral across all your platforms. This includes your website, social media, business cards, and any other materials you use to promote your business. Use consistent colors, fonts, and imagery to help your brand stand out and become recognizable to your target audience.
As a bonus tip: Hire a Coach!
Getting a coach’s eyes on your brand – and I’m talking your WHOLE brand – can be so helpful! They can help you see blind spots, spots to strengthen your brand and what to tweak so that you’re getting to where you WANT to go! I offer 1:1 coaching to photographers and a lot of our work often centers around strengthening each part of your brand so you can feel confident in how you’re showing up in your business!
In conclusion, building a strong brand as a photographer takes time and effort, but it’s worth it in the long run. By updating your website template and copy, updating your branding photos & design, getting a coach’s eyes on what to tweak and improve can elevate your brand and attract more of your ideal clients to grow your business!
If you enjoyed this post, binge through these brand shoots as well & learn more about the Branding Experience.
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