Case Study: Six-Figure Photographer’s Best Launch With Done-For-You Support

Launching an event, workshop, or digital offer can feel overwhelming—even for experienced entrepreneurs.

But with the right backend support?

You can stay focused on what actually moves the needle: showing up for your audience, building excitement, and nurturing trust.

Recently, I had the honor of partnering with a six-figure luxury photographer and educator to support the launch of her high-end photography editorial workshop.

Together, we created her smoothest, most profitable event launch in years—allowing her to spend less time in the backend and more time connecting with her audience.

Here’s a behind-the-scenes look at how we made it happen:

The Challenge

Before this launch, my client found herself caught between running her photography business, managing students, keeping up with content, and trying to execute a high-level workshop launch—without enough backend support.

She wanted to:

1. Focus on pre-launch nurture content and community-building
2. Show up more consistently on Instagram and Stories
3. Avoid getting bogged down in tech setup, funnels, and email marketing
4. Maximize ticket sales with a smooth, professional launch experience

She had the vision.

She just needed someone to help execute it.

The Launch Strategy and Setup

To support this event launch, I worked with her through my Digital Product Launch OBM services to create a detailed backend plan, including:

✅ Strategic Launch Timeline

We created a full Asana board mapping out the entire 10+ week launch flow:

1. Waitlist Phase (April 8–11) to build early excitement
2. Early Bird Phase (April 14–28) to reward action-takers
3. Full-Price Phase (April 29–June 20) to fill the event
4. VIP Ticket Window (through May 27) with urgency built-in

This gave her total visibility on what was happening when—and let her plan her marketing without the last-minute scramble.

✅ Email Marketing System (FloDesk Setup)

I drafted, loaded, and scheduled a full email funnel inside FloDesk, including:

1. Pre-launch nurture emails (to warm up leads)
2. Early bird announcement emails (playing up scarcity)
3. Launch emails (value-driven, FAQ-based, urgency-focused)
4. Last-call reminders (for early bird and VIP cutoffs)

Instead of scrambling to write emails mid-launch, she had all messaging ready and scheduled ahead of time.

She could relax and simply engage with her audience, knowing emails were automatically guiding leads to purchase.

✅ Tech + Funnel Setup

I set up and tested all backend tech:

1. ThriveCart checkout pages (for VIP, VIP+, and Standard ticket levels)
2. Coupon codes for Early Bird bonuses
3. Payment plan options
4. Showit Sales Page
5. Seamless integrations between her sales page, ThriveCart, and email marketing

Everything worked smoothly behind the scenes so she could confidently sell without tech headaches.

✅ Social Media Content Planning

I created a custom content plan for her to reference for Instagram:

1. Launch announcements
2. Countdown reminders
3. BTS content ideas from her editorial work
4. Nurture topics to build connection during the pre-launch phase

This helped her stay visible without feeling like she was making it up as she went.

Every post had a purpose—and it showed.

The Results

✨ She had her best event launch in years—with multiple VIP tickets selling out quickly during the early access window.

✨ She felt more present and energized during her pre-launch, showing up consistently on Instagram and Stories without worrying about the backend.

✨ She stayed focused on building genuine audience connection while all backend workflows ran automatically.

✨ She had a clear, low-stress path mapped out from pre-launch all the way through ticket close.

Why It Worked

This launch worked because we aligned her strengths (relationship-building, showing up live)

with strategic systems (backend setup, tech management, email marketing).

Instead of trying to “do it all,” she focused her energy where it mattered—and trusted the systems to do the heavy lifting.

Because launching doesn’t have to mean working around the clock.

With the right support, it can actually feel light, strategic, and scalable.

Ready to Launch with Less Stress and More Strategy?

If you’re a creative entrepreneur, photographer, or educator launching a workshop, course, or digital product—and you’re tired of doing it all yourself—let’s talk.

Click here to learn more about our Launch Support Services to see how extra support could change everything for your business by turning your next launch into your smoothest, most profitable one yet.

We’ll map out what launch support could look like to help you sell out your next offer without the hustle. You bring the vision. I’ll help you build the system that brings it to life!