Hi there, I'm Manali! A wedding photographer & educator serving Charlottesville VA & DC. Click through for all my favorites from recent sessions, adventures and travels, as well as tips & tricks for clients! Grab a cup of coffee, relax, and feel free to connect with me elsewhere as well! Cheers to you!

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The 1 Thing You’re Missing In Your Marketing Strategy

August 24, 2021

You know what I wish I would have started doing sooner in my business?

I wish that instead of filling out pages and pages of ideal client avatar worksheets I wish I had done this ONE thing…

Asking for feedback. From MY real, live clients. 

As soon as I started implementing client questionnaires in my business, I started to see my business start to grow. 

I now knew from asking my real-life clients (that I LOVED!) things like:

  1. Where they shopped
  2. What made them choose ME apart from other photographers (hello UVP!)
  3. What they loved about my photography experience
  4. What 3 words came to mind when they thought of my brand
  5. If they would change anything about the experience
  6. If we had enough touchpoints or needed more
  7. What they feared about booking a photographer & what happened! (pain points vs. their transformation!)
  8. Asking what they would tell their friends about their experience (this leads to SUCH a great testimonial!!)

I started using THEIR language, terminology and phrases EVERYWHERE in my marketing.

All over my website, on my contact form, in my social media bios & captions.

And you know what? I started to get HIGH-QUALITY inquiries and higher $$$ bookings as a result of it!

I hear all the time that photographers are worried about having a cookie-cutter experience that isn’t personalized with email templates & questionnaires…

But I argue that using client questionnaires allows you to get to know your clients better, personalize their experience & avoids a lot of back-and-forth emails leading to an INCREDIBLE and intentional client experience for them!

So if you’re looking to elevate your client experience & marketing strategy with questionnaires to use throughout the process, be sure to check the Questionnaires out in the Resources Shop! They’re easily swipeable & customizable to start implementing in your biz in no time!

img – 1 thing missing in your marketing strategy


If you’re wondering what the inside of a successful & streamlined photography business looks like the Behind the Business Course is for you! It includes everything from email templates, client questionnaires, workflows for portraits & questionnaires, a breakdown of a profitable marketing strategy & how to streamline and organize each and every part of your business. More of a visual learner? Be sure to watch the totally-free masterclass!

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